Meet Our Team

DANA SMITH  -  FOUNDER

GOLDSMITH - DESIGNER - CAD MODELLER - GEMMOLOGIST

Hi! I’m Dana.  My passion is designing and creating custom, one-of-a-kind jewellery.  I love every aspect of the process from first getting to know you and understanding your style and needs, to coordinating all the moving pieces through design and production.  My ultimate satisfaction comes from seeing your emotional reaction to the finished jewellery and the connection to the personal stories that you have trusted to share with me. 

I’m a small-town girl at heart and believe that integrity is everything. I feel very grateful to lead an amazing team of professionals, all guided by the same principles. 

When I’m not at work, I enjoy spending time with my partner, Murray at our lakeside home, travelling, playing sports and ideally being on a golf course somewhere!  I am very proud of my 2 grown children who are incredible young adults and the 3 amazing stepchildren that I adore. 

Dana is one of few industry leaders that is a trained bench jeweller, jewellery designer, CAD modeller and gemmologist.  

DIANNE - OFFICE MANAGER

I am Dianne.  I am honoured to be the first employee of Dana’s Goldsmithing in 1992 and a member of a great team.  My office manager role is never dull or boring, it keeps me challenged with learning something new every day with this fast paced, forward thinking workplace environment.

I am a lifelong resident of Port Perry and am hometown proud to be working, living and a part of such an exceptional community.

I like gardening, walking but mostly I enjoy sharing fun and laughter with my husband and two sons.

EDWIN - LEAD GOLDSMITH & LASER WELDER

Hi there, I’m Edwin.  Born and raised in Columbia, this is also where I started my family and followed in my father’s footsteps by pursuing a career in jewellery.  At the young age of 21, we moved out to Miami for several years, where I had the opportunity to further my career and experience within the industry.  I enjoy making beautiful things and work in an environment where my coworkers make the atmosphere lovely.  In my spare time, I enjoy learning about investment opportunities, enjoying sushi and being as active as I can.

LINDA - SALES MANAGER & DESIGNER

Hi, I'm Linda.  My passion has always been designing.  As a graduate of Ryerson University, I used my creative nature to earn a degree in Fashion Design.  After spending over 15 years designing apparel for retail and wholesale, I found a new home here and have learned to channel my eye for detail into helping our customers find or design that perfect piece.  As Store manager, I am blessed with an exceptional staff that bring their experience, passion, and flare with them every day.  Growing up in the city, I moved to Port Perry about 4 years ago and fell in love with this wonderful community.  Outside of work you will most likely find me walking in the park, taking pictures of some of the local treasures and wildlife or enjoying some quiet time with my wonderful partner. 

SANDRA - SENIOR SALES & PRODUCTION

Hello, I’m Sandra.  I was always drawn to jewellery store windows and wondered how things were made so, from a young age, I wanted to make fine Jewellery and work with my hands.  Graduating from George Brown College in 1991, I became a goldsmith and now run the Production behind the scenes in this beautiful, historic building we get to work in.  Born and raised in Germany, I inherited my artistic flair from my Omi and have passed that creativity onto to my daughters.  Colour makes me happy, and I adore being surrounded by colourful gemstones and pearls.  I love my work family and being part of such a great team.   Outside of work I am drawn to the ocean and enjoy travelling to old, historical cities and spending time with family.   

JAMIE - PRODUCTION COORDINATOR & SALES ASSOCIATE

Hi I’m Jamie. I joined the Dana’s Goldsmithing team in 2020 after graduating from University, diving headfirst into the world of jewellery and learning everything about our custom design process! My main focus is sales and as a Production Assistant, but continue to learn about all the different aspects of our operations as I go. When I’m not at work I enjoy spending time at home, helping out on our farm and taking my boy (dog mom) on long walks!

SARAH - MARKETING COORDINATOR

Hi, I'm Sarah! Recently moving to Port Perry along with my passion and background in Marketing, Graphic Design & Photography, led me to my chapter at Dana's Goldsmithing. I graduated from George Brown College in Graphic Design with a major in Advertising. Shortly after, I wanted to further study Advertising & Marketing where I graduated from Seneca’s Creative Advertising program with a major in Creative. As Marketing Director, my favourite part of working at DG is capturing photos of all custom designed jewellery and reading all the meaningful stories behind each piece. I am grateful to work with an amazing team and love that I can combine my background and love for jewellery into this fun role.

KYRA - PRODUCTION MANAGER & DESIGNER

Hey, I’m Kyra! For as long as I can remember I’ve had a love for all things art and adornment. After graduating with a Bachelor in Fine Arts I travelled and worked until I came upon the Jewellery Arts program at George Brown College.  That’s when I had found what I was meant to do. I thoroughly enjoyed learning the jewellery design & goldsmithing processes and was even fortunate enough to win a few awards for my work upon my graduation. As Manager of Production and a Designer at DG I get to work among such an incredible team and be a part of the beautiful work that we do, which is so special. I know that have found my place.

TRACEY - SALES ASSOCIATE

Hi, I’m Tracey! My passion for jewellery started at a young age as I would browse the store windows, fascinated by the beautiful styles, glitz and glam. I have always loved exploring smaller jewellery shops and seeing the unique designs that goldsmiths have created. With a background in sales and client service, it was not until eight years ago where the opportunity to work in the field presented itself. I have loved watching the innovation and creativity of the industry and its specialists. I enjoy helping people select the perfect pieces for themselves, as gifts, and for special occasions. To me, jewellery is such a special way to express yourself – and a way to sentimentally reflect your history through passed-down pieces and stones.

Originally from Ontario, I spent 17 years living and raising a family in Australia. Creativity has always been a large part of my life, whether it be through painting, interior design, helping my kids with their art projects, or perfecting a new cocktail recipe. I love to travel, visit sandy beaches, cook for loved ones, and spend as much time as I can with my husband, children, and yorkie.

ALEXANDRA - SALES ASSOCIATE

Hi there, I’m Alexandra and I am a sales associate here at DG! I joined the team in 2022 after my now husband had popped the question with a custom DG engagement ring! I’d already made the dive into jewellery sales prior but found a home here at Dana’s amongst the diamonds and gold. I love learning about all things jewellery, and helping someone find that perfect piece!  When I’m not at work you can find me at home with my crew of boys; my husband, my baby boy and mischievous ginger cat Simba! 

LEAH - SALES ASSOCIATE

Hi, I'm Leah and I am a sales associate here at Dana’s Goldsmithing. I graduated from Trent University with a Bachelor of Science. My family has a rich heritage of jewellery knowledge— I have inherited that passion for beautiful pieces, new and old.  I enjoy being able to help customers find that sentimental piece or helping with repairs seeing the history of beloved items that come in.

I am an animal lover, an avid gardener and recently adopted a love of woodworking. In my free time, I take pride in nurturing my personal jungle tending to a wide variety of exotic and common plants, making one of a kind pieces with my partner and hanging out with our family pets. You can find me unwinding by going for nature walks with my other half, while appreciating the serenity and beauty of the natural world together.