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Our Story

Our story unfolds in the beautiful lakeside community of Port Perry, Ontario on the shores of Lake Scugog where Dana Smith, our Founder began her journey many years ago. 

In 1992 as a newly trained goldsmith (George Brown College-Jewellery Arts) and gemmologist (Canadian Gemmological Association and Gemmological Association of Great Britain), Dana's passion quickly became one-of-a-kind jewellery designs for clients near and far.
Dana’s Goldsmithing is a progressive and trend-setting jewellery store and manufacturing facility focusing on the customer experience by ‘Making it Personal’.
The showroom displays a beautiful selection of gold, diamond and coloured gemstone jewellery designs as well as fashion forward lines in every colour of gold, platinum and sterling silver. 

The layout of the store includes design consultation tables as well as a glassed wall separately showroom from back shop, allowing clients to watch their experienced team at work.  Using state of the art programs and equipment, the Dana’s team includes onsite goldsmiths, a gemmologist, CAD model makers, a team of designers and graduate jewellers that focus on telling their client’s story through jewellery. 

Our Philosophy 

We believe that jewellery isn’t just something that you wear, but an extension of your personality.  Our mission is for you to experience jewellery the way we do. 

Our team is curated of passionate perfectionists, so you can rest assured that our hand-picked collections and custom masterpieces meet the highest of standards.  Here at Dana’s, our values are clear.  A business built on trust, passion and expertise.  Buy with confidence. 

Let us tell your story.  

   Photographs by James Morley/A-Frame

“We make it personal” by turning your ideas and stories into beautiful and everlasting Jewellery.


Doing what we say we will do - every time
Inspiring lifelong relationships through personal connections with our clients.
Earning our clients trust through honest and transparent interactions.
Fostering an industry leading, innovative and creative culture.
Sourcing ethically mined materials.
Giving back to our community.
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